In this report, the Borage Oil Market has been segmented by Type, Form, Grade, Application and Geography.

Borage Oil Market , Segmentation by Type

The Borage Oil Market has been segmented by Type into Refined and Unrefined.

The refined borage oil segment dominates the global market due to its superior purity and longer shelf life, accounting for approximately 68% of the total market share. This oil undergoes advanced filtration and processing to eliminate impurities, making it ideal for pharmaceutical and cosmetic applications. Its enhanced quality appeals to a broad consumer base, particularly in developed markets demanding high-grade botanical extracts. Growing awareness about health benefits and the demand for standardized formulations further fuels its adoption.

The unrefined borage oil segment holds around 32% of the market and is gaining traction due to its natural extraction process that preserves essential fatty acids and nutrients. This variant is increasingly preferred in organic skincare and dietary supplements where consumers seek minimal processing and maximum potency. While it has a shorter shelf life compared to its refined counterpart, its appeal lies in the clean-label movement and demand for eco-conscious products. Emerging markets are also contributing to its steady growth rate.

Borage Oil Market , Segmentation by Form

The Borage Oil Market has been segmented by Form into Capsules, Gels, and Others.

Capsules
Borage oil in capsule form remains a popular choice among consumers due to its convenience, precise dosage, and extended shelf life. Accounting for nearly 45% of the market share, this segment is driven by rising demand in nutraceuticals and dietary supplements. The capsule format also ensures better oxidation resistance, enhancing the overall product stability and efficacy.

Gels
The gel segment holds around 30% of the borage oil market, favored for its fast absorption and topical application benefits. Widely used in skincare and cosmeceutical products, gels are valued for delivering gamma-linolenic acid (GLA) directly to the skin. With increasing consumer focus on natural skincare, this segment is witnessing consistent growth.

Others
The Others segment, comprising liquid oils, powders, and blends, represents approximately 25% of the total market. These versatile forms are increasingly used in functional foods, therapeutic applications, and custom formulations. Their adaptability across diverse industries positions them as a flexible option with growing consumer and industrial interest.

Borage Oil Market , Segmentation by Grade

The Borage Oil Market has been segmented by Grade into Pharmaceutical Grade, Cosmetic Grade, and Other.

Pharmaceutical Grade
Pharmaceutical grade borage oil dominates the market with a share of approximately 50%, owing to its strict quality standards and regulatory compliance. It is widely used in clinical applications, particularly for managing inflammatory disorders, cardiovascular health, and arthritis symptoms. The rising preference for plant-based therapeutics continues to support the demand in this segment.

Cosmetic Grade
With an estimated 35% market share, cosmetic grade borage oil is extensively utilized in the skincare and personal care industry. Its high content of gamma-linolenic acid (GLA) helps enhance skin elasticity, reduce redness, and improve moisture retention. The shift towards natural and organic cosmetics has significantly boosted the growth of this segment.

Other
The Other grade segment, including industrial and food-grade applications, constitutes around 15% of the global market. Though smaller in scale, it plays a critical role in functional foods, nutritional blends, and non-prescription wellness products. This segment offers potential for expansion through innovative formulations and cross-industry collaborations.

Borage Oil Market , Segmentation by Application

The Borage Oil Market has been segmented by Application into Cosmetics, Medical, Dietary Supplements and Others.

Cosmetics
The cosmetics application accounts for nearly 38% of the borage oil market, driven by its anti-inflammatory and skin-rejuvenating properties. Rich in gamma-linolenic acid (GLA), borage oil is widely used in moisturizers, serums, and anti-aging products. The increasing trend toward natural skincare has significantly enhanced its adoption across the beauty industry.

Medical
Medical applications comprise about 28% of the market share, fueled by growing use in clinical treatments and alternative therapies. Borage oil is used for managing rheumatoid arthritis, eczema, and cardiovascular issues. Its recognized anti-inflammatory and immune-modulating effects continue to boost its medical relevance.

Dietary Supplements
Representing roughly 25% of the market, dietary supplements remain a key application for borage oil. Consumers seek it for hormonal balance, skin health, and metabolic support. The rising interest in plant-based supplements and preventive healthcare has further fueled demand in this segment.

Others
The Others category holds the remaining 9%, including uses in animal nutrition, industrial formulations, and aromatherapy. Though smaller in share, this segment presents emerging opportunities driven by product innovation and niche applications across wellness and manufacturing sectors.

Borage Oil Market, Segmentation by Geography

In this report, the Borage Oil Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Borage Oil Market Share (%), by Geographical Region

North America
North America holds the largest share of the borage oil market, accounting for nearly 34%. The region benefits from high demand in dietary supplements, cosmeceuticals, and pharmaceuticals, coupled with rising awareness of plant-based wellness products. The presence of key manufacturers and advanced distribution networks further strengthens market penetration.

Europe
Europe captures approximately 28% of the borage oil market, driven by robust demand for organic skincare, natural remedies, and regulatory-compliant supplements. Countries like Germany, France, and the UK are key contributors, fueled by a strong consumer inclination toward sustainable and eco-friendly health products.

Asia Pacific
Asia Pacific holds around 22% of the global market, with rapid growth attributed to increasing nutritional awareness, expanding middle-class population, and rising investments in herbal medicine. Countries such as China, India, and Japan are emerging hubs for borage cultivation and consumption.

Middle East and Africa
The Middle East and Africa account for about 9% of the market. While still developing, the region is witnessing growing demand for therapeutic oils, natural cosmetics, and wellness supplements. Urbanization and health-conscious trends are gradually boosting market visibility.

Latin America
Latin America contributes roughly 7% to the global market. The region is experiencing a rise in alternative medicine use and herbal supplement adoption, especially in countries like Brazil and Mexico. Despite slower uptake, the market is gaining momentum due to evolving consumer preferences.

This report provides an in depth analysis of various factors that impact the dynamics of Borage Oil Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunities Analysis

Drivers

• Increasing Consumer Awareness
• Rising Demand in Cosmetics Industry
• Expanding Application in Pharmaceuticals

• Growing Preference for Natural Remedies - The expansion of organic and natural food markets is a major factor propelling the growth of the Borage Oil market. Consumers are increasingly seeking products that are natural, chemical-free, and sustainably sourced, which makes borage oil an attractive ingredient due to its rich gamma-linolenic acid (GLA) content and well-documented health benefits. This rising demand is not only driving its use as a dietary supplement but also encouraging its inclusion in a wide range of organic food products.

  Manufacturers and retailers are quickly adapting to this trend by developing and offering certified organic borage oil products across multiple platforms, including health food stores and online channels. The assurance of purity and quality provided by certification increases consumer confidence and broadens the product's reach, particularly in health-conscious and emerging markets.

  The shift towards clean-label and functional foods also supports this growth, as consumers look for natural ingredients with added wellness benefits. Borage oil’s reputation for supporting skin health and reducing inflammation aligns perfectly with the preferences of those seeking holistic health through diet, driving further interest and sales.The global trend towards consuming organic and natural foods creates a fertile environment for the development, adoption, and market penetration of borage oil products, fueling ongoing expansion.

Restraints

• High production costs limiting availability
• Variability in raw material quality
• Lack of standardized regulations

• Limited consumer awareness in some regions - Limited consumer awareness in several regions poses a significant challenge for the Borage Oil market. Despite the well-established health advantages of borage oil, many potential consumers remain unfamiliar with its uses and benefits, which slows adoption and reduces market growth, especially in developing countries and areas where natural supplements are not yet mainstream.

  This lack of knowledge often leads to hesitation or reluctance to try borage oil products. Additionally, misconceptions about quality, sourcing, and efficacy can further discourage consumers from purchasing these oils. The absence of targeted marketing and educational campaigns in these regions only compounds the problem, limiting borage oil’s potential reach.

  Producers and retailers find it difficult to expand in markets with low awareness, as consumer engagement is minimal. Overcoming this barrier requires focused efforts such as consumer education, healthcare professional collaborations, and region-specific marketing strategies to communicate the unique benefits and safety of borage oil.

  Until awareness improves and consumer understanding deepens, this limitation will continue to restrain the broader acceptance and growth of borage oil products in many markets worldwide.

Opportunities

• Development of innovative borage oil products
• Growth in pharmaceutical and cosmetic applications
• Expansion in emerging health-conscious markets

• Rising research on health benefits of borage oil - The growing body of scientific research on borage oil’s health benefits creates significant growth opportunities for the market. As studies increasingly validate its anti-inflammatory properties, skin health support, and potential in managing chronic diseases, consumer and healthcare professional confidence in borage oil products is rising.

  This surge in research enables companies to innovate and launch targeted supplements, cosmetics, and functional foods that harness these proven benefits. Products backed by scientific evidence attract a more discerning and health-conscious consumer base, helping expand market demand.

  Ongoing clinical trials and academic interest also pave the way for enhanced regulatory approvals and endorsements, which can open new markets and distribution channels. Pharmaceutical and cosmetic sectors are especially interested in incorporating borage oil into formulations validated by research, adding credibility and value to these products.

Key players in Borage Oil Market include:

• AOS Products Private Limited
• Aromex Industry
• Connoils LLC
• Desert Whale Jojoba Company
• Icelandirect Inc
• K.K. Enterprise
• Parchem Fine & Specialty Chemicals
• Premium Crops Ltd
• William Hodgson & Co
• Avestia Pharma
• Nordic naturals
• Oilseed Extractions
• Soyatech International Pvt. Ltd

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Market Share Analysis
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis