Global Decorative Coatings Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

• In June 2021, AkzoNobel N.V. expanded its presence in South and Central America by acquiring Grupo Orbis, a Colombia-based paints and coatings company. Grupo Orbis operates in 10 countries across South America, Central America, and the Antilles, aligning with AkzoNobel's growth and delivery strategy.

• In June 2021, PPG completed the acquisition of Tikkurila, enhancing its portfolio with Tikkurila’s eco-friendly decorative products and premium industrial coatings, thus broadening its range of paint and coating options.

In this report, the Decorative Coatings Market has been segmented by Resin Type, Technology, Coating Type, User Type, Product Type, Application and Geography.

Decorative Coatings Market, Segmentation by Resin Type

The Decorative Coatings Market has been segmented by Resin Type into Acrylic Resin, Alkyd Resin, Vinyl Resin, Polyurethane Resin, and Others.

Acrylic Resin

Acrylic resin dominates the decorative coatings market, accounting for approximately 45% of the total share. Known for its excellent UV resistance, color retention, and durability, it is widely used in both interior and exterior applications across residential and commercial buildings.

Alkyd Resin

Alkyd resin holds nearly 25% of the market share and is favored for its high gloss, adhesion, and cost-effectiveness. It is commonly used in wood finishes, metal coatings, and oil-based decorative paints.

Vinyl Resin

Vinyl resin accounts for about 15% of the market due to its superior water resistance and chemical stability. It is often applied in protective coatings for bathrooms, kitchens, and moisture-prone areas.

Polyurethane Resin

Polyurethane resin contributes approximately 10% of market demand, valued for its abrasion resistance, flexibility, and long-lasting finish. It is ideal for high-traffic areas and premium-grade decorative finishes.

Others

The "Others" segment makes up around 5% of the market and includes epoxy, silicone, and other specialty resins. These are used in niche applications requiring enhanced thermal resistance, adhesion, or environmental protection.

Decorative Coatings Market, Segmentation by Technology

The Decorative Coatings Market has been segmented by Technology into Waterborne Coatings, Solventborne Coatings, and Powder Coatings.

Waterborne Coatings

Waterborne coatings lead the decorative coatings market by technology, holding nearly 55% of the total share. These coatings are favored for their low VOC emissions, environmental friendliness, and ease of application, making them the preferred choice in residential and commercial painting.

Solventborne Coatings

Solventborne coatings account for approximately 35% of the market, valued for their superior adhesion, durability, and resistance to humidity. They are commonly used in harsh environments and regions with high moisture levels.

Powder Coatings

Powder coatings represent around 10% of the market share, offering excellent surface finish, impact resistance, and eco-friendliness due to the absence of solvents. They are mainly used in metallic furniture, architectural components, and outdoor structures.

Decorative Coatings Market, Segmentation by Coating Type

The Decorative Coatings Market has been segmented by Coating Type into Interior, Exterior, and Others.

Interior

Interior coatings dominate the decorative coatings market, accounting for approximately 60% of total demand. These coatings prioritize aesthetic appeal, low odor, and ease of maintenance, making them ideal for walls, ceilings, and indoor surfaces in residential and commercial spaces.

Exterior

Exterior coatings hold nearly 35% of the market share and are designed to withstand harsh weather conditions, UV exposure, and moisture. They are extensively used in building facades, fencing, and architectural structures requiring long-lasting protection.

Others

The "Others" segment contributes around 5% of the market and includes specialty coatings for surfaces such as floors, furniture, and decorative trims. These coatings often offer added benefits like scratch resistance, anti-microbial properties, or unique finishes.

Decorative Coatings Market, Segmentation by User Type

The ative Coatings Market has been segmented by User Type into Diy and Professional.

DIY

The DIY segment accounts for approximately 40% of the decorative coatings market, driven by the growing trend of home improvement projects and the availability of user-friendly products. Consumers favor DIY coatings for their ease of application, affordability, and wide color choices.

Professional

The professional user segment holds the majority share at around 60%, supported by demand from large-scale residential and commercial painting projects. Professionals prefer coatings with superior coverage, durability, and performance consistency, particularly in high-traffic and exterior applications.

Decorative Coatings Market, Segmentation by Product Type

The Decorative Coatings Market has been segmented by Product Type into Emulsions, Wood Coatings, Enamels, and Others.

Emulsions

Emulsions lead the decorative coatings market by product type, contributing nearly 50% of the total share. These water-based coatings are highly favored for their eco-friendliness, low VOC emissions, and versatility in both interior and exterior applications.

Wood Coatings

Wood coatings hold about 25% of the market and are designed to protect and enhance the appearance of wood surfaces. They offer abrasion resistance, durability, and aesthetic finishes for furniture, flooring, and interior woodwork.

Enamels

Enamels account for approximately 20% of market demand and are prized for their high gloss finish, chemical resistance, and washability. They are commonly used in metal surfaces, kitchens, and bathrooms.

Others

The "Others" category represents around 5% of the market and includes primers, lacquers, and specialty decorative coatings. These products cater to specific performance needs such as adhesion promotion, surface sealing, or texture effects.

Decorative Coatings Market, Segmentation by Application

The Decorative Coatings Market has been segmented by Application into Residential and Non-Residential.

Residential

The residential segment holds the largest share of the decorative coatings market, contributing approximately 65% of total demand. Growth in this segment is driven by rising urbanization, housing renovations, and a preference for aesthetic home interiors using eco-friendly coatings.

Non-Residential

The non-residential segment accounts for around 35% of the market, encompassing commercial buildings, offices, hospitals, and educational institutions. Demand is supported by increasing infrastructure investments and the need for durable, weather-resistant coatings in high-traffic areas.

Decorative Coatings Market, Segmentation by Geography

In this report, the Decorative Coatings Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Decorative Coatings Market Share (%), by Geographical Region

North America

North America accounts for nearly 20% of the decorative coatings market, driven by high demand for DIY products, renovation projects, and technologically advanced coatings. The region also benefits from strong consumer preference for low-VOC and sustainable solutions.

Europe

Europe holds approximately 25% of the market share, supported by stringent environmental regulations and increased adoption of waterborne coatings. Growth is fueled by consistent demand in both residential renovations and heritage restorations.

Asia Pacific

Asia Pacific dominates the global market with a share exceeding 40%, led by rapid urbanization, expanding housing sectors, and rising infrastructure investments in countries like China and India. The region also shows strong growth in both DIY and professional-grade coatings.

Middle East and Africa

The Middle East and Africa region contributes about 7% of the market, driven by increasing construction activities, demand for weather-resistant coatings, and investments in commercial real estate development.

Latin America

Latin America holds nearly 8% of the market share, supported by growing residential building activity, especially in Brazil and Mexico. The market is gradually shifting toward eco-friendly formulations and cost-effective decorative solutions.

This report provides an in depth analysis of various factors that impact the dynamics of Global Decorative Coatings Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers

• Growing construction activities
• Increasing residential renovations
• Rise in disposable incomes

• Technological advancements in coatings: The Global Decorative Coatings Market is experiencing significant growth driven by technological advancements in coating technologies. Modern decorative coatings are now designed with enhanced functionalities such as improved durability, ease of application, and environmental sustainability. Innovations in formulation technology have led to the development of coatings that offer superior protection against harsh environmental conditions, including UV radiation and extreme temperatures. These advancements not only extend the lifespan of coatings but also maintain their aesthetic appeal, which is crucial for both residential and commercial applications.

  One of the key technological advancements in decorative coatings is the development of high-performance, low-VOC (volatile organic compounds) and eco-friendly formulations. These innovations are in response to growing environmental regulations and consumer demand for sustainable products. Water-based and solvent-free coatings have gained popularity due to their lower environmental impact and reduced health risks during application. Additionally, advancements in nanotechnology have led to the creation of coatings with self-cleaning properties and enhanced resistance to stains and dirt, further improving their performance and ease of maintenance.

  Smart coatings are another exciting development in the field, integrating technologies such as temperature-sensitivity and color-changing properties. These coatings can adapt to environmental conditions, providing functional benefits beyond aesthetics. For instance, thermochromic coatings change color based on temperature, while photochromic coatings adjust their color in response to light exposure. Such innovations not only offer decorative benefits but also contribute to energy efficiency and environmental responsiveness, reflecting the industry's shift towards multifunctional and intelligent coating solutions.

Restraints

• High raw material costs
• Environmental regulations and compliance
• Volatile market conditions

• Health and safety concerns: The global decorative coatings market has seen significant growth due to increased urbanization and the rising demand for aesthetically pleasing and protective finishes in residential, commercial, and industrial applications. However, the production and application of decorative coatings pose various health and safety concerns. These concerns primarily stem from the chemicals used in coatings, which can release volatile organic compounds (VOCs) and other hazardous substances. Prolonged exposure to these chemicals can lead to respiratory issues, skin irritation, and other health problems. Ensuring proper ventilation and the use of personal protective equipment (PPE) during the application process is crucial to minimizing these risks.

  The disposal of waste and leftover coatings presents environmental and health challenges. Improper disposal can lead to contamination of soil and water, which can affect both human health and ecosystems. Regulatory bodies and industry standards advocate for the use of low-VOC and eco-friendly coatings to mitigate these concerns. Companies are increasingly adopting sustainable practices and exploring alternative materials to reduce the environmental impact of decorative coatings. These measures not only help in complying with environmental regulations but also promote the health and safety of workers and consumers.

  Addressing health and safety concerns in the decorative coatings market involves a multi-faceted approach, including improving product formulations, enhancing workplace safety standards, and fostering awareness among stakeholders. Manufacturers are investing in research and development to create safer and more environmentally friendly products. Additionally, training programs and guidelines for safe handling and application of coatings are essential for protecting workers and reducing health risks. By prioritizing these aspects, the decorative coatings industry can continue to grow while ensuring the well-being of individuals and the environment.

Opportunities

• Emerging markets growth
• Sustainable and eco-friendly products
• Innovations in coating technologies

• Expansion in infrastructure projects: The Global Decorative Coatings Market is experiencing significant growth, driven largely by the expansion of infrastructure projects worldwide. Decorative coatings, which include paints and finishes applied to both interior and exterior surfaces, are increasingly in demand due to their aesthetic appeal and protective qualities. As urbanization accelerates and new infrastructure projects such as bridges, highways, and public buildings emerge, the need for high-quality decorative coatings to enhance and preserve these structures has grown. This trend is particularly notable in rapidly developing regions where modernization efforts are a priority, resulting in a surge in demand for coatings that offer durability, weather resistance, and aesthetic enhancement.

  Infrastructure expansion projects contribute to the growth of the decorative coatings market by requiring various types of coatings to meet specific performance and aesthetic requirements. For instance, infrastructure projects such as high-rise buildings and transportation networks need coatings that provide protection against environmental factors like UV radiation, moisture, and pollutants. Additionally, the emphasis on sustainable construction practices has led to a demand for eco-friendly coatings that reduce environmental impact without compromising on performance. The integration of advanced technologies in coatings, such as self-cleaning and anti-corrosive properties, further fuels the market's growth by addressing modern infrastructure challenges.

  The global focus on enhancing urban landscapes and revitalizing aging infrastructure has also spurred innovation within the decorative coatings market. Companies are investing in research and development to create coatings that offer improved functionality, such as enhanced adhesion, resistance to harsh conditions, and a longer lifespan. Furthermore, the rise in public-private partnerships and government-funded infrastructure projects worldwide is expected to drive continued growth in the decorative coatings market. As the demand for aesthetically pleasing and durable infrastructure solutions rises, the decorative coatings market is poised to benefit from ongoing investments and advancements in coating technologies.

Key players in Global Decorative Coatings Market include:

• AkzoNobel N.V
• PPG Industries, Inc
• Sherwin-Williams Company
• BASF SE
• RPM International Inc
• Nippon Paint Holdings Co., Ltd
• Asian Paints Limited
• Kansai Paint Co., Ltd
• Benjamin Moore & Co
• Jotun A/S

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis