• In November 2022, Hartford HealthCare entered a strategic, long-term partnership with Google Cloud aimed at accelerating digital transformation in healthcare. This collaboration focuses on harnessing the power of advanced data analytics to improve decision-making, streamline operations, and deliver more personalized patient care. By leveraging Google Cloud’s cutting-edge technology, Hartford HealthCare is enhancing care delivery, expanding access to health services, and modernizing its entire healthcare infrastructure. The initiative marks a pivotal step toward creating a smarter, more connected healthcare ecosystem built on real-time insights and innovation.

• In April 2022, AirStrip Technologies, Inc. entered into a strategic collaboration with FifthEye to jointly promote and distribute the FDA-approved AHI System, also known as Fifth Eye's AHI System. This innovative technology is designed to detect and predict hemodynamic instability in real-time, offering clinicians early warnings of potential cardiovascular deterioration. By integrating this advanced solution into clinical workflows, the partnership aims to enhance patient safety, improve care outcomes, and reduce critical response times in acute care settings. The collaboration highlights the growing importance of predictive analytics in modern healthcare delivery.

• In March 2022, Epic Systems Corporation introduced Garden Plot, a tailored solution designed to support small and independent healthcare practices. This launch grants these providers access to Epic’s powerful electronic health record (EHR) software and its extensive interoperability network, which connects a broad spectrum of healthcare organizations. Garden Plot simplifies digital transformation for smaller groups by offering scalable tools for patient data management, clinical workflows, and secure data exchange. With this initiative, Epic aims to close the technology gap for smaller practices, enhancing both operational efficiency and patient care continuity.

• In June 2021, Orange launched Future4care, a dedicated accelerator program designed to foster innovation in the e-health sector. The initiative aims to support up to 150 start-ups in developing cutting-edge digital health solutions that enhance both patient outcomes and clinical efficiency. By offering access to expert mentorship, funding opportunities, and a collaborative ecosystem, Future4care empowers entrepreneurs to bring their ideas to life. This program reinforces Orange’s commitment to transforming healthcare through technology and creating scalable solutions that address real-world challenges for healthcare professionals and patients alike.

In this report, the mHealth Market has been segmented by Service, Therapeutic, Application, Connected Devices, and Geography.

mHealth Market, Segmentation by Service

The mHealth Market has been segmented by Service into Treatment Services, Monitoring Services, Wellness Services, Diagnosis Service, Prevention Services, Healthcare System Strengthening Services, and Others.

Treatment Services
The treatment services segment in the mHealth market plays a crucial role in enhancing patient access to medical care through digital platforms. Accounting for nearly 25% of the overall market, this segment supports remote consultations and chronic disease management. With healthcare systems becoming more digitally integrated, patients can now receive personalized treatment plans and ongoing care directly via mobile devices, significantly improving convenience and reducing hospital visits.

Monitoring Services
Monitoring services dominate the global mHealth landscape, comprising approximately 30% of the total market share. These services use wearables and connected devices to track health metrics such as heart rate, blood sugar levels, and oxygen saturation. By enabling real-time data transmission to healthcare professionals, monitoring tools contribute to early intervention and better disease management, particularly for chronic conditions.

Wellness and Prevention Services
Wellness services are designed to promote healthy living and self-care, making up about 20% of the market. They include applications for mental well-being, physical fitness, and lifestyle tracking. Prevention services, which represent another 10%, focus on early detection and reducing the risk of diseases through health education and alerts. Together, these services empower users to take proactive steps in managing their health.

Diagnosis and Healthcare System Strengthening Services
Diagnosis services, capturing around 8% of the mHealth market, offer tools for symptom analysis and virtual assessments, aiding in faster decision-making for both patients and providers. Additionally, healthcare system strengthening services, making up about 5%, include mobile platforms for training medical professionals and digitizing healthcare infrastructure. These services are especially impactful in regions where healthcare access remains limited, helping bridge critical service gaps.

mHealth Market, Segmentation by Therapeutic

The mHealth Market has been segmented by Therapeutic into Neurology, Diabetes, Cardiovascular, Respiratory, and Others.

Neurology
The neurology segment within the mHealth market is rapidly evolving, driven by the increasing need for continuous care in managing neurological conditions like epilepsy, Alzheimer’s, and Parkinson’s disease. Representing approximately 18% of the therapeutic segmentation, neurology-focused mobile apps enable symptom tracking, medication reminders, and cognitive exercises. These tools are especially beneficial for patients requiring long-term, consistent neurological care.

Diabetes
Diabetes remains one of the most prominent segments in the mHealth landscape, making up around 28% of the therapeutic market. Mobile health applications tailored to diabetes management offer blood glucose monitoring, meal tracking, insulin dose calculators, and personalized tips. These features empower patients to make informed decisions daily, thereby enhancing self-care and reducing complications.

Cardiovascular
Accounting for roughly 25% of the therapeutic segmentation, cardiovascular-focused mHealth solutions are essential for managing heart-related conditions. These apps commonly include functionalities like heart rate monitoring, ECG data integration, and emergency alerts for abnormal readings. By offering real-time data, they support preventive care and significantly lower the risk of severe cardiac events.

Respiratory and Others
Respiratory-related mHealth services, covering conditions such as asthma and chronic obstructive pulmonary disease (COPD), contribute around 15% to the market. These apps often feature tools for tracking lung function, sending inhaler use reminders, and providing environmental health alerts. The remaining 14% comprises miscellaneous therapeutic areas, including digital tools for dermatology, oncology, and gastrointestinal care, further expanding the market’s versatility.

mHealth Market, Segmentation by Connected Devices

The mHealth Market has been segmented by Connected Devices into Glucose & Blood Pressure Monitor, and Peak Flow Meter.

Glucose Monitors
Glucose monitors are a leading category within the connected devices segment of the mHealth market, comprising approximately 45% of the share. These smart devices are essential for individuals managing diabetes, offering continuous or on-demand blood glucose readings. When integrated with mobile health apps, glucose monitors enable features like real-time alerts, trend analysis, and seamless data sharing with healthcare providers. Their widespread adoption is largely driven by the global rise in diabetes cases and the need for efficient self-management tools.

Blood Pressure Monitors
Blood pressure monitors account for nearly 35% of the connected device share in the mHealth ecosystem. Designed to support users managing hypertension and cardiovascular health, these devices sync with mobile platforms to record blood pressure readings over time. With advanced features such as data history tracking, medication alerts, and telehealth integration, blood pressure monitors are becoming a key component of home-based digital healthcare.

Peak Flow Meters
Representing about 20% of the market, peak flow meters are crucial tools for individuals with asthma and other chronic respiratory conditions. These connected devices measure lung function by tracking peak expiratory flow rate (PEFR), providing critical data that can prevent respiratory crises. When paired with mHealth apps, peak flow meters offer personalized insights, symptom diaries, and environmental trigger tracking, helping patients and clinicians manage respiratory health more proactively.

mHealth Market, Segmentation by Application

The mHealth Market has been segmented by Application into Chronic Care Management Apps, Medical Apps, Women Health Apps, Medication Management, Personal Health Record (PHR) Apps, Healthcare & Fitness Apps, and Others.

Chronic Care Management and Medical Apps
Chronic care management applications represent a leading category in the mHealth market, holding about 30% of the total application share. These apps are tailored to support patients with long-term health conditions such as diabetes, heart disease, and hypertension, offering tools for monitoring symptoms, managing treatments, and maintaining communication with healthcare providers. Likewise, medical apps, comprising approximately 22% of the market, assist professionals and patients with teleconsultations, clinical references, and diagnostic support, enhancing efficiency and decision-making across the care continuum.

Women Health and Medication Management Apps
Women health apps, which focus on reproductive health, menstrual tracking, pregnancy monitoring, and fertility insights, account for around 12% of the application segmentation. The rise in digital health awareness among women has significantly contributed to the growth of this category. Medication management apps, making up roughly 10%, play a vital role in ensuring prescription adherence by providing dose reminders, refill alerts, and medication logs, especially for aging populations and individuals managing multiple prescriptions.

Personal Health Record and Healthcare & Fitness Apps
Personal Health Record (PHR) apps, contributing about 8% of the market, enable users to securely store and manage medical data. These platforms are increasingly in demand as patients seek greater transparency and accessibility in their healthcare journeys. Healthcare and fitness apps—covering fitness tracking, mental well-being, and nutrition—hold a 15% share. Their user-friendly interfaces and real-time analytics make them popular among health-conscious individuals and those pursuing preventive care lifestyles.

Others
The “Others” segment accounts for the remaining 3% of the market and includes specialized applications such as those targeting dermatology, rare disease tracking, and pediatric care. While these apps cater to more specific health concerns, they reflect a growing trend toward hyper-personalized mobile healthcare solutions.

mHealth Market, Segmentation by Geography

In this report, the mHealth Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

mHealth Market Share (%), by Geographical Region, 2024

North America
North America leads the mHealth market, capturing an estimated 35% of the total market share. This dominance is driven by widespread smartphone use, robust digital infrastructure, and favorable government policies supporting telehealth and mobile health solutions. The United States, in particular, is at the forefront of mHealth innovation, with significant investments in app development, remote care models, and health data integration.

Europe
Europe holds a strong position in the mHealth landscape, accounting for around 25% of global market revenue. The region benefits from advanced healthcare systems and progressive digital health policies. Countries like the UK, France, and Germany are actively promoting mobile health adoption through eHealth initiatives, digital patient records, and mobile chronic care management tools.

Asia Pacific
Asia Pacific is emerging as one of the fastest-growing regions in the mHealth sector, contributing approximately 20% to the global market. Driven by increasing mobile connectivity, rising chronic disease burden, and supportive government initiatives, nations such as China, India, and Japan are rapidly scaling up mobile health services. The demand is particularly high in rural and semi-urban areas where traditional healthcare access is limited.

Middle East, Africa, and Latin America
The Middle East and Africa together represent about 10%, and Latin America contributes another 10% of the mHealth market. Although still developing, these regions are showing increased adoption of mobile health tools aimed at bridging healthcare gaps. In Africa, mHealth solutions are supporting maternal health, vaccination tracking, and disease awareness. Latin America is leveraging mobile apps for outreach, preventive care, and chronic disease education.

This report provides an in depth analysis of various factors that impact the dynamics of mHealth Market. These factors include; Market Drivers, Restraints, and Opportunities.

Drivers, Restraints and Opportunity Analysis

Drivers:

• Increasing Smartphone Penetration Rates
• Rising Chronic Disease Prevalence

• Focus on Personalized Medicine - The growing emphasis on personalized medicine is a key driver of the global mHealth market, transforming how healthcare is delivered and experienced. mHealth solutions, including mobile apps, wearable devices, and telemedicine platforms, enable the collection of real-time health data that can be tailored to an individual’s specific medical profile, lifestyle, and genetic background. This shift from generalized treatment to patient-specific care is significantly enhancing outcomes by allowing clinicians to deliver targeted therapies, monitor conditions more effectively, and adjust treatment plans based on continuous feedback from connected devices.

  Moreover, personalized medicine aligns seamlessly with the capabilities of mHealth technologies to provide data-driven, proactive, and preventive care. Through the integration of AI and machine learning, mHealth tools can analyze patient data to detect anomalies, predict disease risk, and recommend personalized interventions before conditions escalate. This level of customization not only improves patient engagement and adherence but also reduces healthcare costs by minimizing unnecessary procedures and hospital visits. As healthcare systems globally shift toward value-based care models, the focus on personalization is expected to continue driving innovation and adoption within the mHealth ecosystem.

Restraints:

• Heightened Data Privacy Concerns
• Inconsistent Regulatory Frameworks

• Low Digital Literacy Among Elderly - Low digital literacy among the elderly remains a significant restraint in the growth of the global mHealth market. While mobile health technologies offer great potential for managing chronic conditions, promoting medication adherence, and enabling remote consultations, a large segment of the aging population struggles to navigate these digital platforms. Limited familiarity with smartphones, mobile apps, and connected devices makes it difficult for elderly users to fully engage with or benefit from mHealth services. This digital divide can lead to underutilization of critical tools designed to improve health outcomes in one of the most medically vulnerable demographics.

  Compounding this issue is the lack of user-friendly interface designs and targeted training initiatives. Many mHealth applications are not optimized for individuals with visual, cognitive, or motor impairments, which are common in older adults. Without simplified navigation, clear instructions, and personalized support, adoption remains low despite the increasing availability of these technologies. Addressing digital literacy challenges through inclusive design and education will be essential to ensure that the elderly population can meaningfully participate in and benefit from the expanding capabilities of the mHealth ecosystem.

Opportunities:

• Expansion of Remote Monitoring
• Growth in Personalized Health Apps

• Increased EHR System Integration - The growing trend of increased Electronic Health Record (EHR) system integration is creating significant opportunities within the global mHealth market. Seamless interoperability between mHealth applications and EHR platforms allows for real-time data synchronization, enabling healthcare providers to access accurate and comprehensive patient information. This connectivity not only enhances the efficiency of clinical decision-making but also supports continuity of care by creating a unified health profile that includes data from wearable devices, remote monitoring tools, and telehealth platforms.

  Integrated EHR-mHealth systems allow for the automatic updating of patient records with vital signs, medication adherence data, and symptom tracking, thereby reducing administrative burdens and manual entry errors. Such integration supports a more coordinated and personalized treatment approach, especially for patients with chronic conditions who require ongoing monitoring. Healthcare professionals benefit from actionable insights, while patients experience improved outcomes through proactive interventions based on real-time analytics.

  Moreover, the combination of EHRs and mHealth platforms facilitates better population health management. Aggregated data from diverse patient groups can be analyzed to identify trends, predict outbreaks, and optimize resource allocation. This capability is crucial for healthcare systems transitioning to value-based care models, where outcomes and efficiency are prioritized. Integrated platforms also enhance regulatory compliance and reporting accuracy, making them attractive to providers seeking to align with evolving healthcare standards and reimbursement structures.

  As data security and patient privacy remain top priorities, EHR-mHealth integration backed by robust encryption and consent protocols will continue to gain trust among users. The strategic alignment of these technologies empowers both patients and providers to engage in informed, collaborative care. This opportunity is not only improving healthcare delivery but also accelerating the digital transformation of the global health ecosystem.

Key players in mHealth Market include,

• Teladoc Health, Inc.
• Amwell (American Well)
• Doctor on Demand
• Babylon Health
• MDLive
• Doximity
• 98point6
• HealthTap
• SOC Telemed (formerly Specialists On Call)
• Lemonaid Health
• HeyDoctor by GoodRx
• KRY (Livi)
• Maple
• TytoCare
• iCliniq

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Market Share Analysis
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis