Global Viral Gastroenteritis Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Type;
Rotavirus and NorovirusBy Drugs;
Antacids, Antibiotics, and Laxatives Anti Mobility AgentsBy Indication;
Watery Diarrhea, Vomiting, Abdominal Cramps And Pain, and OthersBy End User;
Hospital, Clinics, Pharmaceutical Companies, Diagnostic Centers, Ambulatory Care Centers and OthersBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031)Viral Gastroenteritis Market Overview
Viral Gastroenteritis Market (USD Million)
Viral Gastroenteritis Market was valued at USD 6,732.39 million in the year 2024. The size of this market is expected to increase to USD 8,870.11 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 4.0%.
Global Viral Gastroenteritis Market Growth, Share, Size, Trends and Forecast
*Market size in USD million
CAGR 4.0 %
Study Period | 2025 - 2031 |
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Base Year | 2024 |
CAGR (%) | 4.0 % |
Market Size (2024) | USD 6,732.39 Million |
Market Size (2031) | USD 8,870.11 Million |
Market Concentration | High |
Report Pages | 383 |
Major Players
- Valeant Pharmaceuticals
- Janssen Biotech Inc.
- Takeda Pharmaceutical
- Abbott
- Bayer AG
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Global Viral Gastroenteritis Market
Fragmented - Highly competitive market without dominant players
The viral gastroenteritis market continues to grow due to the persistent spread of gastrointestinal infections, particularly those linked to norovirus and rotavirus. These viruses account for over 60% of acute diarrheal cases, reflecting their widespread impact. The increased transmission through contaminated food and water sources is driving the demand for timely and effective clinical interventions.
Improved Efficiency of Modern Diagnostic Tools
Technological improvements in diagnostic systems have enhanced the early detection of viral gastroenteritis. Molecular and antigen-based platforms are now used in over 55% of gastrointestinal infection diagnoses, providing faster and more accurate results. These advancements are helping clinicians implement treatment regimens promptly, leading to better patient outcomes and reduced hospitalization rates.
Focus on At-Risk Demographics
Older adults are disproportionately affected by viral gastroenteritis, pushing healthcare systems to adopt tailored treatment approaches. Statistics show that around 45% of diagnosed cases involve patients from pediatric and geriatric age groups. This trend has led to the creation of specialized care models emphasizing early intervention and improved infection management strategies.
Emphasis on Preventive Healthcare Practices
Rising awareness about infection control, vaccination, and hygiene is shaping consumer behavior and public health strategies. A growing percentage of individuals, estimated at nearly 50%, in vulnerable areas are participating in preventive screening programs. This shift toward proactive health management is supporting the overall development of the viral gastroenteritis treatment and diagnostic ecosystem.
Viral Gastroenteritis Market Recent Developments
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In March 2023, Jiangsu Bioperfectus Technologies Co. Ltd. introduced 10 Real-Time PCR Kits for accurate detection of gastrointestinal pathogens, improving diagnostic capabilities in clinical settings.
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In November 2022, GlaxoSmithKline plc received FDA approval for an oral-dosing applicator-only presentation of ROTARIX, enhancing the administration of rotavirus vaccines for infants.
Viral Gastroenteritis Market Segment Analysis
In this report, the Viral Gastroenteritis Market has been segmented by Type, Drugs, Indication, End User and Geography.
Viral Gastroenteritis Market, Segmentation by Type
The Viral Gastroenteritis Market has been segmented by Type into Rotavirus and Norovirus.
Rotavirus
The Rotavirus segment in the Viral Gastroenteritis Market includes treatments and vaccines specifically targeting rotavirus infections, which are one of the leading causes of viral gastroenteritis, especially in children. Rotavirus infections are highly contagious and often lead to severe diarrhea, vomiting, and dehydration. The Rotavirus segment is expected to grow at an annual rate of 6%, driven by the rising number of infections in pediatric populations and the continued expansion of vaccination programs globally.
Norovirus
Norovirus is another leading cause of viral gastroenteritis, responsible for outbreaks of gastroenteritis in various settings such as schools, healthcare facilities, and cruise ships. The Norovirus segment is seeing significant growth due to increasing cases and the global spread of norovirus outbreaks. The market for treatments and preventive measures is expected to grow at a rate of 7% annually, as efforts to develop vaccines and effective antiviral drugs for norovirus gain momentum.
Viral Gastroenteritis Market, Segmentation by Drugs
The Viral Gastroenteritis Market has been segmented by Drugs into Antacids, Antibiotics, and Laxatives Anti Mobility Agents.
Antacids
The Antacids segment in the Viral Gastroenteritis Market includes treatments designed to neutralize stomach acid and relieve symptoms such as heartburn and indigestion, which are common in viral gastroenteritis. Antacids help manage gastric irritation that can occur due to viral infections. The Antacids segment is expected to grow at an annual rate of 5%, driven by increasing incidences of viral gastroenteritis and the growing demand for over-the-counter remedies that provide symptomatic relief.
Antibiotics
While viral gastroenteritis is caused by viruses, Antibiotics are sometimes used in cases where secondary bacterial infections are suspected or to manage symptoms. The Antibiotics segment is expected to grow at a steady rate of 4% annually. Antibiotics play a role in reducing the risk of complications from viral gastroenteritis, although their usage is limited to secondary infections rather than directly targeting the viral cause.
Laxatives/Anti-Mobility Agents
Laxatives and Anti-Mobility Agents are used to manage the diarrhea associated with viral gastroenteritis by regulating bowel movements. These treatments help reduce fluid loss and provide symptomatic relief. The Laxatives/Anti-Mobility Agents segment is projected to grow at a rate of 6% annually, as these agents are commonly used to manage diarrhea in both viral and other gastrointestinal infections.
Viral Gastroenteritis Market, Segmentation by Indication
The Viral Gastroenteritis Market has been segmented by Indication into Watery Diarrhea, Vomiting, Abdominal Cramps And Pain and Others.
Watery Diarrhea
The Watery Diarrhea segment in the Viral Gastroenteritis Market includes treatments targeting the frequent and watery stools often caused by viral gastroenteritis. This symptom is common in viral infections such as rotavirus and norovirus. The Watery Diarrhea segment is expected to grow at an annual rate of 6%, driven by the rising incidence of viral gastroenteritis and the increasing availability of over-the-counter and prescription medications to manage dehydration and fluid loss.
Vomiting
Vomiting is another common symptom of viral gastroenteritis, particularly in infections like norovirus and rotavirus. Treatments aim to manage nausea and prevent dehydration, which can be life-threatening, especially in young children and the elderly. The Vomiting segment is anticipated to grow at 5% annually, as healthcare providers continue to focus on effective symptomatic treatments and the development of antiemetic drugs to manage vomiting caused by viral gastroenteritis.
Abdominal Cramps and Pain
Abdominal Cramps and Pain are frequently associated with viral gastroenteritis, as the infection leads to inflammation of the stomach and intestines. This segment focuses on treatments that relieve pain and discomfort caused by viral infections. The Abdominal Cramps and Pain segment is expected to grow at 5% annually, driven by the increasing demand for effective pain management solutions for patients suffering from gastrointestinal discomfort due to viral infections.
Others
The Others segment includes additional symptoms of viral gastroenteritis, such as fever, fatigue, and bloating, which are less common but still contribute to the disease burden. Treatment for these symptoms is also growing as part of the broader effort to manage viral gastroenteritis. The Others segment is projected to grow at a steady rate of 4% annually, as research into symptom management continues to expand.
Viral Gastroenteritis Market, Segmentation by End User
The Viral Gastroenteritis Market has been segmented by End User into Hospital, Clinics, Pharmaceutical Companies, Diagnostic Centers, Ambulatory Care Centers and Others.
Hospitals (40% Share)
Hospitals account for the largest share of the market, approximately 40%. These healthcare facilities treat severe cases of viral gastroenteritis, providing specialized inpatient care. The advanced diagnostic and treatment options available in hospitals make them a central pillar in managing viral infections.
Clinics (25% Share)
The clinic sector represents about 25% of the market. Clinics serve patients with less severe symptoms, offering outpatient services like diagnosis and initial treatment. As access to healthcare improves, especially in urban areas, the clinic segment is expected to grow significantly.
Pharmaceutical Companies (15% Share)
Pharmaceutical companies hold a 15% share of the market, with a focus on research, development, and manufacturing of medications and vaccines for viral gastroenteritis. Ongoing innovation is expected to increase this segment's contribution as new treatment options are developed.
Diagnostic Centers & Ambulatory Care Centers (15% Share)
Diagnostic and ambulatory care centers jointly account for about 15% of the market. These centers offer diagnostic testing and manage outpatient cases, including mild to moderate viral gastroenteritis symptoms. They are expected to see continued growth with increasing demand for non-hospital-based care.
Others (5% Share)
The remaining 5% of the market includes a variety of healthcare providers, including research institutions and public health clinics. While this segment is smaller, it plays a key role in overall market dynamics, especially in supporting diagnostic and therapeutic advancements.
Viral Gastroenteritis Market, Segmentation by Geography
In this report, the Viral Gastroenteritis Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East &Africa and Latin America.
Regions and Countries Analyzed in this Report
Viral Gastroenteritis Market Share (%), by Geographical Region
Europe (25% Share)
Europe holds a 25% share of the global market. Countries such as the UK, Germany, and France have robust healthcare systems that effectively manage viral gastroenteritis. The disease remains a public health concern, particularly in vulnerable populations such as children and the elderly.
Asia Pacific (20% Share)
The Asia Pacific region is expected to witness the fastest growth, accounting for 20% of the market share. Rapidly improving healthcare systems, along with large populations in countries like China and India, make this region a key player. However, sanitation challenges continue to contribute to high incidence rates of viral gastroenteritis.
Middle East & Africa (10% Share)
The Middle East & Africa account for 10% of the global market. Healthcare infrastructure is still developing, and the region faces challenges such as inadequate sanitation, which leads to frequent outbreaks. Despite these challenges, increasing healthcare investments are driving market growth.
Latin America (10% Share)
Latin America contributes 10% to the viral gastroenteritis market. Countries like Brazil and Mexico are leading the growth in the region, improving healthcare accessibility and raising awareness about viral infections. The demand for advanced diagnostic and treatment options is on the rise.
Viral Gastroenteritis Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Viral Gastroenteritis Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Comprehensive Market Impact Matrix
This matrix outlines how core market forces—Drivers, Restraints, and Opportunities—affect key business dimensions including Growth, Competition, Customer Behavior, Regulation, and Innovation.
Market Forces ↓ / Impact Areas → | Market Growth Rate | Competitive Landscape | Customer Behavior | Regulatory Influence | Innovation Potential |
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Drivers | High impact (e.g., tech adoption, rising demand) | Encourages new entrants and fosters expansion | Increases usage and enhances demand elasticity | Often aligns with progressive policy trends | Fuels R&D initiatives and product development |
Restraints | Slows growth (e.g., high costs, supply chain issues) | Raises entry barriers and may drive market consolidation | Deters consumption due to friction or low awareness | Introduces compliance hurdles and regulatory risks | Limits innovation appetite and risk tolerance |
Opportunities | Unlocks new segments or untapped geographies | Creates white space for innovation and M&A | Opens new use cases and shifts consumer preferences | Policy shifts may offer strategic advantages | Sparks disruptive innovation and strategic alliances |
Drivers, Restraints and Opportunity Analysis
Drivers:
- High global burden of viral diarrhea
- Increasing pediatric and geriatric vulnerability
- Rising demand for effective oral rehydration
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Improved diagnostic capabilities and surveillance - Significantly contributing to the expansion of the viral gastroenteritis market. The development of advanced tools such as PCR-based assays, rapid antigen tests, and molecular diagnostics has made it easier to identify common pathogens like norovirus, rotavirus, and adenovirus. These modern diagnostics offer greater accuracy, faster turnaround, and clear differentiation between viral and bacterial infections. As a result, patients receive timely, targeted treatments, increasing the use of both antiviral drugs and supportive therapies in clinical settings.
The integration of diagnostics with real-time surveillance systems is further enhancing outbreak detection and response. Public health authorities now rely on data-driven monitoring platforms to track infection patterns, identify emerging hotspots, and coordinate rapid responses. This has increased awareness among healthcare providers and the public, leading to a rise in the early diagnosis and treatment of viral gastroenteritis. In turn, it is driving the adoption of prescription treatments, oral rehydration solutions, and preventive measures across various regions.
The rise of point-of-care diagnostic tools is particularly impactful in both developed and resource-limited settings. These portable, rapid diagnostic devices allow clinicians to detect infections with high precision even in areas lacking advanced laboratory infrastructure. Their ability to deliver quick results helps initiate appropriate care faster, reduces unnecessary use of antibiotics, and limits the risk of complications. The accessibility and convenience of these tools are making them essential in managing viral gastroenteritis cases in community clinics, hospitals, and emergency care units.
As healthcare systems worldwide place greater emphasis on precision diagnostics and surveillance-led public health strategies, more cases of viral gastroenteritis are being accurately identified and reported. This trend not only improves clinical management but also stimulates demand for advanced therapeutic solutions. With the growing importance of preparedness in combating viral outbreaks, enhanced diagnostic and surveillance infrastructure will continue to play a crucial role in shaping the future growth of the viral gastroenteritis market.
Restraints:
- Limited access to healthcare in rural areas
- Lack of specific antiviral treatments
- Poor sanitation in developing countries
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Short shelf life of oral formulations - Considerable restraint in the viral gastroenteritis market, especially in regions where maintaining ideal storage conditions is challenging. Many oral therapies and rehydration solutions used to treat viral gastroenteritis are highly sensitive to environmental factors like heat, humidity, and light exposure, making them vulnerable to degradation. This instability limits their usability and requires strict storage protocols, which can be difficult to enforce in remote or resource-limited healthcare settings, particularly during large-scale outbreaks.
The reduced stability of these formulations often results in higher product wastage and increases the logistical burden on supply chains. Frequent replenishment of stock becomes necessary for pharmacies and healthcare providers, creating distribution inefficiencies and elevating operational costs. In emergency care scenarios or rural deployments, the reliance on temperature-controlled transport systems complicates timely drug delivery and can lead to shortages. These delays negatively impact treatment access and outcomes for patients in underserved areas.
The short shelf life makes it difficult to maintain emergency reserves or seasonal stockpiles of essential medications. Public health authorities and humanitarian organizations may hesitate to invest in bulk quantities of oral drugs if they cannot be stored for extended periods. This issue limits the scalability and responsiveness of outbreak management efforts, particularly during unexpected surges in viral gastroenteritis cases that demand rapid treatment deployment.
Although pharmaceutical companies are actively working to improve the stability and durability of oral formulations, widespread adoption of extended-shelf-life products remains limited. Until such advancements become mainstream, the market will continue to face hurdles related to product lifespan, wastage, and supply reliability. Addressing this restraint will require innovation not only in therapeutic efficacy but also in the physical and chemical resilience of oral treatments used for managing viral gastroenteritis.
Opportunities:
- Vaccine development for norovirus and rotavirus
- Integration of rapid testing in clinics
- Expansion of global sanitation initiatives
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Growth in probiotic and nutritional therapies - The rising interest in probiotic and nutritional therapies is unlocking new opportunities in the viral gastroenteritis market. As scientific understanding of gut health expands, probiotics are increasingly recognized for their role in restoring intestinal balance disrupted by viral infections. Strains such as Lactobacillus and Bifidobacterium have shown potential in shortening the duration and severity of symptoms, particularly in vulnerable groups like children and the elderly. Their adoption as complementary treatments is growing, driven by the need for non-pharmaceutical options that support recovery and reduce dependence on traditional medications.
Alongside probiotics, there is increasing demand for nutritional support solutions that help manage dehydration, nutrient loss, and digestive discomfort caused by viral infections. Oral rehydration products enriched with electrolytes, minerals, and vitamins are becoming widely used to improve patient outcomes. Zinc supplementation, in particular, has demonstrated effectiveness in reducing diarrheal duration among pediatric patients. This trend reflects a shift toward comprehensive, supportive care that integrates both therapeutic and nutritional components to address viral gastroenteritis more holistically.
Growing consumer awareness of the link between gut health and immunity is also fueling demand for probiotic supplements and functional foods. Individuals are increasingly adopting preventive approaches, incorporating daily probiotics to boost gastrointestinal resilience and reduce infection risk. This behavioral shift is encouraging pharmaceutical and nutraceutical companies to expand their product pipelines with targeted formulations for both acute treatment and immune support, opening new avenues in the gastroenteritis segment.
The growing acceptance of probiotic and nutritional therapies is further supported by their safety, ease of administration, and accessibility. These characteristics make them suitable for use in clinical, home-based, and pediatric care settings. As patient preferences increasingly favor natural, gut-friendly solutions, these therapies are expected to become integral to viral gastroenteritis management. Their integration into treatment protocols represents a significant growth driver for the market, aligning innovation with evolving consumer expectations and healthcare practices.
Viral Gastroenteritis Market Competitive Landscape Analysis
Key players in Viral Gastroenteritis Market include:
- Pfizer Inc.
- GlaxoSmithKline plc
- Sanofi
- Novartis AG
- Abbott Laboratories
- Takeda Pharmaceutical Company Limited
- Bayer AG
- AstraZeneca
- Valeant Pharmaceuticals International Inc.
- Janssen Global Services, LLC
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Market Share Analysis
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Type
- Market Snapshot, By Drugs
- Market Snapshot, By Indication
- Market Snapshot, By End User
- Market Snapshot, By Region
- Viral Gastroenteritis Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- High global burden of viral diarrhea
- Increasing pediatric and geriatric vulnerability
- Rising demand for effective oral rehydration
- Improved diagnostic capabilities and surveillance
- Restraints
- Limited access to healthcare in rural areas
- Lack of specific antiviral treatments
- Poor sanitation in developing countries
- Short shelf life of oral formulationss
- Opportunities
- Vaccine development for norovirus and rotavirus
- Integration of rapid testing in clinics
- Expansion of global sanitation initiatives
- Growth in probiotic and nutritional therapies
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Viral Gastroenteritis Market, By Type, 2021 - 2031 (USD Million)
- Rotavirus
- Norovirus
- Viral Gastroenteritis Market, By Drugs, 2021 - 2031 (USD Million)
- Antacids
- Antibiotics
- Laxatives Anti Mobility Agents
- Viral Gastroenteritis Market, By Indication, 2021 - 2031 (USD Million)
- Watery Diarrhea
- Vomiting
- Abdominal Cramps And Pain
- Others
- Viral Gastroenteritis Market, By End User, 2021 - 2031 (USD Million)
- Hospital
- Clinics
- Pharmaceutical Companies
- Diagnostic Centers
- Ambulatory Care Centers
- Others
- Viral Gastroenteritis Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Viral Gastroenteritis Market, By Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Pfizer Inc.
- GlaxoSmithKline plc
- Sanofi
- Novartis AG
- Abbott Laboratories
- Takeda Pharmaceutical Company Limited
- Bayer AG
- AstraZeneca
- Valeant Pharmaceuticals International Inc.
- Janssen Global Services, LLC
- Company Profiles
- Analyst Views
- Future Outlook of the Market