Global Website Builder Software Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Software Type;

Online and Offline

By Pricing Structure;

Free Plans and Monthly Subscription Models

By Application;

E-Commerce Websites, Brochure Websites, and Others

By End User;

Individual, Small & Medium-Sized Businesses, and Large Enterprises

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn766502508 Published Date: May, 2025 Updated Date: June, 2025

Website Builder Software Market Overview

Website Builder Software Market (USD Million)

Website Builder Software Market was valued at USD 9,544.45 million in the year 2024. The size of this market is expected to increase to USD 16,570.73 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 8.2%.


Global Website Builder Software Market Growth, Share, Size, Trends and Forecast

*Market size in USD million

CAGR 8.2 %


Study Period2025 - 2031
Base Year2024
CAGR (%)8.2 %
Market Size (2024)USD 9,544.45 Million
Market Size (2031)USD 16,570.73 Million
Market ConcentrationMedium
Report Pages349
9,544.45
2024
16,570.73
2031

Major Players

  • Google
  • Adobe
  • Automattic
  • Wix
  • HubSpot
  • Squarespace Ireland
  • Square
  • Duda
  • GoDaddy Operating Company
  • Tilda Publishing
  • Elementor
  • Strikingly

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Global Website Builder Software Market

Fragmented - Highly competitive market without dominant players


The website builder software market is gaining strong traction as businesses and individuals increasingly prioritize a robust digital presence. These platforms streamline web development through intuitive drag-and-drop builders and responsive themes, minimizing reliance on web development experts.

Simplified Interfaces Attract Broader Users
A major growth driver is the ease-of-use offered by modern website builders. Over 70% of users are drawn to these platforms because of their straightforward design tools and interactive editing capabilities. Enhanced by built-in SEO, real-time analytics, and seamless integration options, these platforms are ideal for users with limited coding knowledge.

E-commerce Surge Boosting Usage
The surge in e-commerce activity continues to push demand for these tools. Close to 60% of online businesses now leverage website builders to create and manage their digital storefronts. With built-in e-commerce functions such as shopping carts, secure payment systems, and inventory management these solutions provide a fast track to online retailing.

Personalization and Growth Flexibility
Customization and scalability have become essential for users selecting a website building solution. Approximately 55% of users look for features like tailored templates, multilingual support, and flexible frameworks that can evolve with their business needs. These enhancements are redefining user expectations and setting new standards in the software market.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Software Type
    2. Market Snapshot, By Pricing Structure
    3. Market Snapshot, By Application
    4. Market Snapshot, By End User
    5. Market Snapshot, By Region
  4. Website Builder Software Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Surge in small business digital presence
        2. Growing demand for no-code development tools
        3. Rising need for quick website deployment
        4. Affordable subscription-based builder platforms expanding
      2. Restraints
        1. Limited customization in template-based designs
        2. Performance issues with high-traffic websites
        3. Dependency on third-party hosting providers
        4. Security vulnerabilities in free platforms
      3. Opportunities
        1. AI integration for personalized website creation
        2. Expansion in multilingual and global templates
        3. Growing demand for mobile-responsive design tools
        4. Adoption among freelancers and microenterprises
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Website Builder Software Market, By Software Type, 2021 - 2031 (USD Million)
      1. Online
      2. Offline
    2. Website Builder Software Market, By Pricing Structure, 2021 - 2031 (USD Million)
      1. Free Plans
      2. Monthly Subscription Models
    3. Website Builder Software Market, By Application, 2021 - 2031 (USD Million)
      1. E-commerce websites
      2. Brochure Websites
      3. Others
    4. Website Builder Software Market, By End User, 2021 - 2031 (USD Million)
      1. Individual
      2. Small & Medium Sized Businesses
      3. Large Enterprises
    5. Website Builder Software Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN(Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Google
      2. Adobe
      3. Automattic
      4. Wix
      5. HubSpot
      6. Squarespace Ireland
      7. Square
      8. Duda
      9. GoDaddy Operating Company
      10. Tilda Publishing
      11. Elementor
      12. Strikingly
  7. Analyst Views
  8. Future Outlook of the Market