Global Website Builder Software Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Software Type;
Online and OfflineBy Pricing Structure;
Free Plans and Monthly Subscription ModelsBy Application;
E-Commerce Websites, Brochure Websites, and OthersBy End User;
Individual, Small & Medium-Sized Businesses, and Large EnterprisesBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031)Website Builder Software Market Overview
Website Builder Software Market (USD Million)
Website Builder Software Market was valued at USD 9,544.45 million in the year 2024. The size of this market is expected to increase to USD 16,570.73 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 8.2%.
Global Website Builder Software Market Growth, Share, Size, Trends and Forecast
*Market size in USD million
CAGR 8.2 %
Study Period | 2025 - 2031 |
---|---|
Base Year | 2024 |
CAGR (%) | 8.2 % |
Market Size (2024) | USD 9,544.45 Million |
Market Size (2031) | USD 16,570.73 Million |
Market Concentration | Medium |
Report Pages | 349 |
Major Players
- Adobe
- Automattic
- Wix
- HubSpot
- Squarespace Ireland
- Square
- Duda
- GoDaddy Operating Company
- Tilda Publishing
- Elementor
- Strikingly
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Global Website Builder Software Market
Fragmented - Highly competitive market without dominant players
The website builder software market is gaining strong traction as businesses and individuals increasingly prioritize a robust digital presence. These platforms streamline web development through intuitive drag-and-drop builders and responsive themes, minimizing reliance on web development experts.
Simplified Interfaces Attract Broader Users
A major growth driver is the ease-of-use offered by modern website builders. Over 70% of users are drawn to these platforms because of their straightforward design tools and interactive editing capabilities. Enhanced by built-in SEO, real-time analytics, and seamless integration options, these platforms are ideal for users with limited coding knowledge.
E-commerce Surge Boosting Usage
The surge in e-commerce activity continues to push demand for these tools. Close to 60% of online businesses now leverage website builders to create and manage their digital storefronts. With built-in e-commerce functions such as shopping carts, secure payment systems, and inventory management these solutions provide a fast track to online retailing.
Personalization and Growth Flexibility
Customization and scalability have become essential for users selecting a website building solution. Approximately 55% of users look for features like tailored templates, multilingual support, and flexible frameworks that can evolve with their business needs. These enhancements are redefining user expectations and setting new standards in the software market.
Website Builder Software Market Recent Developments
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In 2024, Shopify announced the acquisition of the Dawn platform, aiming to enhance its website building solutions and expand in the e-commerce sector.
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In 2022, Wix acquired EditorX, a professional web design platform, to strengthen its advanced web design features and developer tools.
Website Builder Software Market Segment Analysis
In this report, the Website Builder Software Market has been segmented by Software Type, Pricing Structure, Application, End-User and Geography.
Website Builder Software Market, Segmentation by Software Type
The Website Builder Software Market has been segmented by Software Type into Online and Offline.
Online Software
The online website builder software segment dominates the global market due to its cloud-based flexibility, real-time editing features, and user-friendly interfaces. Roughly 68% of users opt for online platforms, attracted by their ability to integrate seamlessly with other tools and eliminate the need for installation. This segment continues to thrive with the expanding demand for e-commerce and remote-first business operations.
Offline Software
The offline website builder software segment serves a crucial role for users who demand greater control, customization, and offline accessibility. Around 32% of the market prefers offline tools, largely due to their faster local performance and enhanced data privacy. These solutions are particularly valued by developers and businesses operating in low-connectivity regions.
Website Builder Software Market, Segmentation by Pricing Structure
The Website Builder Software Market has been segmented by Pricing Structure into Free Plans and Monthly Subscription Models.
Free Plans
The free plans segment appeals strongly to startups, personal users, and small enterprises seeking to establish an online presence at minimal cost. Approximately 55% of users begin with free plans to explore the platform's core offerings before committing to a paid tier. While typically limited in features, these plans offer a practical entry point into the website builder ecosystem.
Monthly Subscription Models
The monthly subscription models segment remains the backbone of revenue generation, with about 45% of users choosing them for their comprehensive features and premium support. These plans are especially favored by growing businesses looking for advanced tools, such as custom domains, e-commerce capabilities, and professional design flexibility that support long-term digital growth.
Website Builder Software Market, Segmentation by Application
The Website Builder Software Market has been segmented by Application into E-commerce websites, Brochure Websites and Others.
E-commerce Websites
The e-commerce websites segment leads in application share, comprising around 48% of the market. Businesses rely on these platforms to build online stores featuring secure payment integration, product management, and customer interaction tools. The increasing shift toward digital shopping continues to fuel the popularity of e-commerce site builders.
Brochure Websites
The brochure websites segment captures approximately 30% of the market and is favored by local businesses, freelancers, and service professionals. These sites primarily serve to showcase company information, services, and contact details. Their ease of use and quick deployment make them ideal for establishing a professional digital presence.
Others
The others category holds about 22% of the application share and includes blogs, personal portfolios, and community sites. These websites prioritize content delivery, engagement, and design freedom. Their growth is driven by flexible features that appeal to a wide variety of personal and creative use cases.
Website Builder Software Market, Segmentation by End-User
The Website Builder Software Market has been segmented by End-User into Individual, Small- & Medium-Sized Businesses and Large Enterprises.
Individual
The individual end-user segment contributes roughly 35% to the website builder software market. These users typically leverage the platforms for personal blogs, digital portfolios, and branding websites. Their preference for ease of use, cost-efficiency, and creative flexibility fuels steady growth in this segment.
Small- & Medium-Sized Businesses (SMBs)
Accounting for around 45% of market usage, SMBs form the largest segment in terms of end-user adoption. They rely on website builders to create professional sites, enable e-commerce functionality, and run digital marketing campaigns. Their growing need for scalable and affordable solutions makes this segment a key driver of industry expansion.
Large Enterprises
Large enterprises, representing nearly 20% of the market, prefer enterprise-level website builders offering advanced security, custom integrations, and high-performance infrastructure. These users aim to support global branding, complex workflows, and multi-site management with robust digital solutions.
Website Builder Software Market, Segmentation by Geography
In this report, the Website Builder Software Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Regions and Countries Analyzed in this Report
Website Builder Software Market Share (%), by Geographical Region
North America
The North American region dominates the website builder software market, holding about 38% of the total share. Its leadership is driven by advanced digital ecosystems, widespread internet access, and the presence of tech-savvy enterprises. The U.S. continues to lead in adoption across various sectors.
Europe
Europe contributes roughly 25% to the global market, with growth supported by digital adoption in SMEs, e-commerce expansion, and favorable regulatory support. Countries like the UK, Germany, and France are at the forefront of platform usage.
Asia Pacific
The Asia Pacific region holds approximately 20% of the market, benefiting from high mobile penetration, government digitalization programs, and rapid urbanization. Markets such as India and China are emerging as dynamic growth centers.
Middle East and Africa
Middle East and Africa collectively account for nearly 9% of the global share. Growing interest in online business tools, rising internet infrastructure, and increased entrepreneurial activity are driving this region’s momentum, especially in the UAE and South Africa.
Latin America
Latin America makes up close to 8% of the market. Factors such as mobile-first engagement, a thriving startup scene, and broader internet affordability are fueling adoption, with Brazil and Mexico being key markets.
Website Builder Software Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Website Builder Software Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Comprehensive Market Impact Matrix
This matrix outlines how core market forces—Drivers, Restraints, and Opportunities—affect key business dimensions including Growth, Competition, Customer Behavior, Regulation, and Innovation.
Market Forces ↓ / Impact Areas → | Market Growth Rate | Competitive Landscape | Customer Behavior | Regulatory Influence | Innovation Potential |
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Drivers | High impact (e.g., tech adoption, rising demand) | Encourages new entrants and fosters expansion | Increases usage and enhances demand elasticity | Often aligns with progressive policy trends | Fuels R&D initiatives and product development |
Restraints | Slows growth (e.g., high costs, supply chain issues) | Raises entry barriers and may drive market consolidation | Deters consumption due to friction or low awareness | Introduces compliance hurdles and regulatory risks | Limits innovation appetite and risk tolerance |
Opportunities | Unlocks new segments or untapped geographies | Creates white space for innovation and M&A | Opens new use cases and shifts consumer preferences | Policy shifts may offer strategic advantages | Sparks disruptive innovation and strategic alliances |
Drivers, Restraints and Opportunity Analysis
Drivers
- Surge in small business digital presence
- Growing demand for no-code development tools
- Rising need for quick website deployment
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Affordable subscription-based builder platforms expanding - The increasing availability of affordable subscription-based website builder platforms is fueling growth in the website builder software market. These platforms lower entry barriers by offering accessible pricing models that enable individuals, freelancers, and businesses to build professional websites without needing advanced technical expertise. Their cost-effectiveness and user-friendly interfaces have made them a preferred choice for a wide range of users aiming to establish a digital presence quickly and efficiently.
Key features such as drag-and-drop design tools, customizable templates, integrated e-commerce functionality, and responsive design capabilities enhance their value proposition. Users can easily adapt their websites to suit branding needs, industry niches, and customer expectations. The bundled nature of these services often including hosting, security, and domain registration further amplifies their appeal by simplifying setup and management processes.
The ability to scale services through add-ons or upgraded tiers provides users with flexibility as their digital needs grow. Frequent updates, cloud-based performance, and intuitive dashboards make ongoing maintenance seamless. This scalability ensures that these platforms remain suitable for evolving business models, particularly in the fast-changing digital economy.
As competition among providers intensifies, the market is witnessing enhanced innovation and improved platform quality, with new features regularly introduced to improve speed, security, and functionality. These developments, coupled with increased global internet penetration and digital literacy, are expected to continue driving the widespread adoption of subscription-based website builders.
Restraints
- Limited customization in template-based designs
- Performance issues with high-traffic websites
- Dependency on third-party hosting providers
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Security vulnerabilities in free platforms - Despite their growth, security vulnerabilities associated with free website builder platforms pose a notable challenge to market confidence. Many of these platforms lack essential security features such as regular updates, data encryption, and robust malware protection, leaving users exposed to cybersecurity threats. This is particularly critical for businesses that handle sensitive customer information or conduct transactions online.
Free website builder plans often do not include automated backups, SSL certificates, or technical support, increasing the risk of data loss or prolonged downtime in the event of a breach. These limitations deter businesses from using such platforms for critical operations, prompting them to seek alternative solutions or premium versions that offer stronger protection.
Trust becomes a critical factor, especially when small businesses or first-time users experience technical issues without prompt resolution. A lack of transparency regarding data handling practices further compounds these concerns, making users cautious about adopting free platforms despite their cost advantages.
Addressing these restraints requires platform providers to enhance base-level security, educate users on safe web practices, and offer transparent upgrade pathways. Until then, concerns over data safety and system integrity will continue to limit the appeal of free or under-secured website builder options.
Opportunities
- AI integration for personalized website creation
- Expansion in multilingual and global templates
- Growing demand for mobile-responsive design tools
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Adoption among freelancers and microenterprises - The growing trend of adoption among freelancers and microenterprises is creating compelling opportunities within the website builder software market. As remote work, digital freelancing, and small-scale entrepreneurship rise, there is increasing demand for tools that allow users to create and manage websites without hiring professional developers. Website builders are ideal for this segment, providing cost-effective solutions that streamline branding, client engagement, and online sales.
These platforms empower users in diverse sectors such as design, writing, coaching, and consulting to build tailored online portfolios, service booking systems, and blogs with minimal effort. The availability of industry-specific templates and multilingual support makes these tools particularly attractive in globalized markets and localized niches alike.
The flexibility to integrate third-party plugins, analytics, and marketing tools allows small businesses to enhance functionality and customer interaction. This degree of adaptability makes website builders an essential tool for digital-first business models operating on limited budgets and lean teams.
As awareness spreads and platform capabilities grow, providers are poised to capture more users through targeted outreach, tiered pricing structures, and localized product offerings. The continued digital shift in both developed and emerging economies will support rising demand, reinforcing website builders as a cornerstone of small-scale digital transformation.
Website Builder Software Market Competitive Landscape Analysis
Key players in Website Builder Software Market include:
- Adobe
- Automattic
- Wix
- HubSpot
- Squarespace Ireland
- Square
- Duda
- GoDaddy Operating Company
- Tilda Publishing
- Elementor
- Strikingly
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Market Share Analysis
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Software Type
- Market Snapshot, By Pricing Structure
- Market Snapshot, By Application
- Market Snapshot, By End User
- Market Snapshot, By Region
- Website Builder Software Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Surge in small business digital presence
- Growing demand for no-code development tools
- Rising need for quick website deployment
- Affordable subscription-based builder platforms expanding
- Restraints
- Limited customization in template-based designs
- Performance issues with high-traffic websites
- Dependency on third-party hosting providers
- Security vulnerabilities in free platforms
- Opportunities
- AI integration for personalized website creation
- Expansion in multilingual and global templates
- Growing demand for mobile-responsive design tools
- Adoption among freelancers and microenterprises
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Website Builder Software Market, By Software Type, 2021 - 2031 (USD Million)
- Online
- Offline
- Website Builder Software Market, By Pricing Structure, 2021 - 2031 (USD Million)
- Free Plans
- Monthly Subscription Models
- Website Builder Software Market, By Application, 2021 - 2031 (USD Million)
- E-commerce websites
- Brochure Websites
- Others
- Website Builder Software Market, By End User, 2021 - 2031 (USD Million)
- Individual
- Small & Medium Sized Businesses
- Large Enterprises
- Website Builder Software Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN(Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Website Builder Software Market, By Software Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Adobe
- Automattic
- Wix
- HubSpot
- Squarespace Ireland
- Square
- Duda
- GoDaddy Operating Company
- Tilda Publishing
- Elementor
- Strikingly
- Company Profiles
- Analyst Views
- Future Outlook of the Market